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Have you ever wondered how men and women use the internet, particularly, social media differently? This is key information for marketers to understand so that we can more effectively target our marketing and create the best user experience possible; every aspect of a campaign is affected by the gend […]
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Do you understand the difference between inbound and outbound marketing? The lingo is not exactly intuitive, yet critical to understand for every marketer operating in today’s business environment. It is essential to differentiate between the two to stay competitive no matter your industry, partic […]
Many business owners are unsure what they should spend, and what they can afford to spend, in order to market their products or services to the clients they need. Very few companies can rely solely on word-of-mouth, even in a small community, but managers can be reluctant to invest money into the bu […]
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Following years of moving jobs overseas, many American companies are choosing to bring manufacturing operations back home. This is proving to be an effective strategy from both a financial and a branding perspective, cutting costs while garnering positive public relations. Many consumers have long […]