Hitting The Mark

Unless you’ve been living under a rock, you know that “Get Lucky” by French house music duo Daft Punk featuring Pharrell Williams and co-written by Nile […]

Don’t underestimate visual impact. In addition to mapping customized messaging along the customer’s journey, plan a roadmap of imagery, tied seamlessly to the content, that builds […]

“Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Advertisements usually tell us how great a product is. […]

Many individual writing styles have declined in recent years due to the prevalence of texting and tweeting.  Combine this phenomenon with our goldfish-like attention span, and […]